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Customer Relationship Management (CRM)
An important part of marketing is increasing market share and bringing new customers to the company. But at times, marketers are so focused on generating new customers that they forget to keep their...
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Using Networking Events to Your Advantage
Networking events can be a great way to meet people who can help you and who you can help in the future. It is about building mutually beneficial relationships and creating a professional network of...
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B2B Social Media: Four Essential Ingredients
Using social media to promote a brand or company has become something businesses incorporate in their every day operations. The use of Facebook and Twitter is nothing new involving businesses to...
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B2B Companies Embrace Social Media in 2011
In 2011, the use of social media platforms for business-to-business companies became more important in the marketing mix than it has in previous years. For many B2B companies, social media can seem to...
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IoPP Partners with Industry Intelligence
Friday, November 16, Industry Intelligence Inc. announced a newfound partnership with the Institute of Packaging Professionals(IoPP). Industry Intelligence is a market intelligence and information...
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